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Can I add images without a ZIP?

Yes: an image cell can hold a web address, the name of an image your site or an earlier upload already has, or a file name found in a ZIP you upload with the spreadsheet.

  • 1 min read
  • Updated October 13, 2026

Yes. The value in the cell decides where an image comes from, in this order: a ZIP uploaded with the file, images this configuration sent to the site before, and the site's media library (by file name). A cell can also hold a web address (https://…) that is downloaded when the file is checked.

So a ZIP is only needed for images that are new. Next week's spreadsheet alone reuses what the site already has, and nothing is uploaded again.

See where images come from.

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