WordPress content types and fields you can map
Which WordPress content types Content Uploader can write (posts, pages, products and custom post types), and every field, taxonomy, custom field and featured image it offers.
- WordPress
- 5 min read
- Updated October 14, 2026
When you choose a WordPress site as the destination, the Content type list shows every content type your site makes available to Content Uploader, and the editor then lists that type's fields. What you see depends on what your site and the connecting account allow.
Content types#
Content Uploader offers a type when all of these are true: it is available through WordPress's REST API, the connecting account may edit it, and it is not the media library itself. Out of the box that is Posts and Pages; custom post types that your theme or plugins register (portfolio items, events and so on) appear too when they are exposed to the REST API. On a shop with WooCommerce 9.0 or later, Products is offered with the fields of a product, and prices and stock are read and written the way WooCommerce does (WooCommerce). A type is writable when the account may create items of it; types that are only readable are listed as Discovery only on the Sites page and cannot be chosen.
If a type you expect is missing, the plugin that registers it may not expose it to the REST API, or the connecting account may not edit it: see WordPress requirements and permissions. After installing a plugin that adds a type, select Refresh fields on the Sites page.
Fields#
| Field | What it is | Notes |
|---|---|---|
| Title | The item's title. Required, up to 1,020 characters. | Tags are stripped (it is saved as plain text). |
| Slug | The URL name. Up to 200 characters. | WordPress makes it safe (lower case, hyphens) and unique. When empty, WordPress makes it from the title. |
| Status | Draft, Pending review; also Published and Private when the account may publish. | New items default to Draft. |
| Author | The author of the item, chosen from the users who can write content. | Choose by name; a cell may also hold the user's ID, and the username or email address when the account may list users. The default is the account that approved the connection. |
| Publish date | When the item is dated. | A date and time. A future date on a published item schedules it. |
| Comments | Open or Closed. | The default follows the site's setting for that type. |
| Content | The body, as HTML. | Offered when the type has an editor. Saved through WordPress's own filter for post content, which removes scripts and other tags the editor would not allow. |
| Excerpt | The summary, as HTML. | Offered for pages and for types that support excerpts. |
| Parent item ID | The ID of the parent page. | Hierarchical types only (such as Pages). A number; 0 means no parent. |
| Menu order | The sort order among siblings. | Hierarchical types only. A whole number. |
Posts and pages are written through WordPress's own functions, so other plugins that react to saving a post (SEO, translation, caching) run as they do when an editor saves.
Status#
Only Draft and Pending review are offered when the account may not publish; with the publish capability, Published and Private are offered as well. If you map a status that the account may not set, the row fails the check. When your file has no Status column, the editor starts Status as a fixed Draft, which is sent with every update: to leave the status of existing items alone, choose Keep existing on updates. Status, dates and authors explains the choices and what happens when someone changes an item on the site.
Dates#
The Publish date is read as a date and time. Give an explicit offset (2026-09-27 13:45:00+02:00) when the time must be exact; dates and numbers in spreadsheets lists the accepted formats.
Categories, tags and other taxonomies#
Every taxonomy attached to the type that the account may assign is listed under Tags and categories: Categories (hierarchical) and Tags (flat) for posts, and any custom taxonomy a plugin registers. A taxonomy can create new terms when the account may manage its terms. See categories and tags.
Custom fields#
Custom fields are WordPress post meta. The editor lists the meta keys that plugins or themes registered for the type as single values of type text, whole number, number or yes/no, and the account may edit. You can also add a key by name (it is stored as text, exactly as WordPress's Custom Fields box does); names the site already uses are suggested. Keys that begin with an underscore (WordPress's protected meta) are never written. Plugins that keep their data somewhere other than post meta cannot be filled. See custom fields.
Featured image#
The Featured image slot is offered for types that support featured images when the account may upload files and the site allows image uploads (JPEG, PNG, GIF, WebP and AVIF, whichever of them the site's media settings allow). Each image may have alt text, a title and a caption. The largest image accepted is the site's own upload limit. Images can come from a ZIP uploaded with the spreadsheet, from a web address, from images sent before, or from the media library by file name: see where images come from.
What is not offered#
Galleries, several featured images, scheduled publishing beyond the Publish date, post formats, page templates, menu entries, users, comments themselves and WordPress multisite are not available. Content is never deleted by an import.
Was this article helpful?
Related articles
- Mapping columnsHow mapping worksMapping connects your spreadsheet's columns to the destination's fields, once: the editor's sections, four ways to fill a field, automatic matches and the preview.
- Mapping columnsCustom fieldsFill the extra values a site stores with each item: post meta, Joomla and Advanced Custom Fields, several values in one cell, fields made of parts, and rows.
- Mapping columnsCategories: columns, paths and parent categoriesMap categories from a column, a path such as Destinations > Malta > Gozo or a parent column; how missing categories are created, and Joomla's one-category rule.
- Images and mediaWhere images come fromA cell can hold a web address or a file name. How Content Uploader finds the image: your ZIP, earlier uploads, the site's media library or the web.